Benjamin Moore® Fresh Start® Paint Primers

Fresh Start<sup>®</sup> Premium All-Purpose Primer

Fresh Start® Premium All-Purpose Primer

For the best results, always choose a premium quality primer. This is especially important when priming new or previously painted wood and weathered surfaces. We carry the Moorwhite Exterior Wood, Exterior Wood, High-Hiding All-Purpose, and Multi-Purpose Oil Based Primers. Each of these is dependable and provides a tight seal prior to applying a topcoat.

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Fresh Start<sup>®</sup> High-Hiding All Purpose Primer

Fresh Start® High-Hiding All Purpose Primer

Our entire line of interior premium primers delivers the exceptional adhesion and holdout required for a smooth and durable topcoat. Whether you choose the High-Hiding All-Purpose, Enamel Underbody, or Multi-Purpose Oil Based, we know you will be completely satisfied with these paint primers that dry quickly and sand easily for a smooth finish.

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INSL-X

Insl-x

Insl-x

We carry an entire line of Insl-x products including Aqua Lock®, Stix® Waterborne Bonding Primer, Prime Lock™ Plus, and Seal Lock™ Plus. Insl-x is a fix-all solution because they are engineered for excellent adhesion. These specialty coatings have odor-blocking capabilities and stain resistance that are built-to-last. Plus, we offer fire-retardant options and cabinet coat enamel that are perfect for refinishing cabinets, trim, and molding.

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Benjamin Moore® Commercial Primers

Super Spec® HP Primers

Super Spec® HP Primers

Our Super Spec® HP Primers, also known as our Alkyd Metal Primers, are high-performing products that prevents rust and offers excellent leveling properties for a smooth finish.

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Ultra Spec<sup><small>®</small></sup> Professional Latex Vapor Barrier Sealer

Ultra Spec® Professional Latex Vapor Barrier Sealer

Our Ultra Spec Latex Vapor Barrier Sealer and Ultra Spec Prep Coat High Build Latex Primer are here to help you start your commercial job right. Either options provide advanced priming and vapor barrier sealing to help your new coat of paint last for years.

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Sure Seal® Latex Primer Sealer

Sure Seal® Latex Primer Sealer

Sure Seal® Latex Primer Sealer is a high-quality, 100% acrylic latex primer designed for a wide range of interior and exterior projects. It delivers strong adhesion for multiple surfaces and excellent stain blocking in a low-odor, low-VOC formula.

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Super Spec HP

Super Spec® HP Primers

Super Spec® HP Primers

Benjamin Moore offers a broad range of Super Spec HP primers to ensure the best possible results for whatever finish coat you choose.

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Zinsser

Zinsser

Zinsser

This paint primer is here to solve any problem. The Zinsser primer, sealer, or coating is beloved by our do-it-yourself customers. Whether you want to protect your surfaces from mold and mildew or want to prevent stains, this paint primer makes it easy to resolve common in-home or commercial projects. We carry B-I-N, Shieldz, and many of these other products related products.

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Contact Us

No matter what you’re looking for in a paint primer, our collection of Benjamin Moore products can meet your needs. If you need any more interior design services, Janovic is your one-stop-shop. We carry custom window treatments from industry leaders like Hunter Douglas. We also carry wallpaper, painting and hardware supplies, and so much more. We are proud to service a variety of locations in New York City, NY. Contact Us today to set up your free in-home consultation for any of our design services or join us in one of our color consultations so we can help you find the right paint products and paint colors for your next project! We can’t wait to hear from you!