Benjamin Moore, North America’s favorite paint, color and coatings brand, is now the Official Paint Partner of the New York Rangers! The Madison Square Garden Sports Corp. recently announced the exciting partnership between the Rangers and Benjamin Moore. Starting with the 2021-22 NHL Season, Benjamin Moore will have an in-ice logo position in all Rangers games played at Madison Square Garden. This impressive development comes with the added bonus of brand-new colors in the Benjamin Moore Sports Collection. As part of the partnership, four new paint colors representing the Rangers palette will be available at select few New York retailers, including Janovic!
With over a century of experience, Janovic has truly established itself as The Color Authority of New York City. We will be offering four exclusive Rangers shades to commemorate Benjamin Moore’s collaboration with the iconic New York Rangers. You can choose from Rangers Blue SC-94, Rangers Red SC-95, Rangers White SC-96, and Rangers Navy SC-97. There has never been a better way to show the Rangers some love and bring their colors into your space!
The Rangers, Janovic, and Benjamin Moore all have their roots in the unique and electric culture of NYC. Janovic’s heritage and dedication to providing the highest quality products and services have earned us the enduring trust of the city and the people of New York. To learn more about the strong partnership between Janovic and NYC, visit Janovic.com or one of our physical stores in the heart of the city.
In addition to being the Rangers in-game helmet sponsor, Benjamin Moore will also be intimately involved throughout the organization. Ron Skotarczak, Executive Vice President of Marketing Partnerships stated that Benjamin Moore will also play an active role in the Rangers programs that contribute to the community. Benjamin Moore is already on board as the presenting partner for the Jr. Rangers Street Hockey/Ball Hockey community program. Under this project, the Rangers Social Impact & Fan Engagement team teaches and mentors thousands of kids. Children from all across the tri-state area have the inspiring opportunity to learn to play the game from the best.
Benjamin Moore will also be engaged with all Rangers digital channels and media. In fact, Benjamin Moore is all set to partner with the Rangers digital team to create an original content line. This series will enjoy exposure across digital and static signage inside and outside of Madison Square Garden, and will be shown on all Rangers digital channels as well. Both Benjamin Moore and the Rangers share the passion to deliver unmatched experiences to fans and customers, and we have much to look forward to from this thrilling partnership.
To celebrate this collaboration, the Rangers and Benjamin Moore will also be unveiling a “Hockey Week in NYC” themed mural at 213 Bowery on the Lower East Side of Manhattan. This work of art will help kick off the Rangers 2021-22 season beginning on Oct. 13. It is designed and created by artist Key Detail and pays tribute to the extraordinary sport of Hockey.